Sales CRM for Industrial Equipment
A CRM handling nine-month sales cycles, multi-stage quotations and a field team across four states.
Custom Software · ERP · CRM · Business Automation — built around how your business actually works.
Industry
Planning, production, quality and dispatch working from one set of numbers
The gap between what the plan says and what the shop floor did is where most manufacturing businesses lose money. Sales promises a date based on one view of capacity, stores has a different picture of material, and production works from a printed schedule that was accurate last Tuesday.
We build manufacturing systems that keep planning, stores and the shop floor on the same live data — so commitments are made against reality.
Sales order to production plan, material requirement calculation against current stock and pending purchase, work order release, shop-floor progress capture, stage-wise quality control, finished goods and dispatch. Each step feeds the next without re-entry.
Standard versus actual costing per work order, including material consumption variance, rejection cost and machine time — so the products that quietly lose money become visible.
The Reality
These are the problems clients describe to us before the first line of code is written.
Production schedules made on stale stock data, causing lines to stop waiting for material.
Commitments made without visibility of real capacity, damaging customer confidence.
Requirements calculated manually, so a shortfall surfaces on the day the job is due to start.
Actual cost per work order never compared against standard, hiding loss-making lines.
Rejection and rework absorbed into general overhead instead of traced to a cause.
No record of why a machine stopped, so the same losses repeat month after month.
System Modules
Start with the modules that hurt most today; add the rest as you grow. Nothing here requires a rewrite later.
Capacity-aware scheduling with visibility of what each line is committed to.
Requirements calculated from BOM against live stock and pending purchase orders.
Release, allocation and stage-wise progress captured from the shop floor.
Incoming, in-process and final inspection with rejection analysis by cause.
Outsourced process tracking with material ageing and reconciliation per vendor.
Standard versus actual cost per work order, broken down by material, labour and rejection.
Outcomes
Material shortfalls are flagged during planning rather than discovered on the shop floor.
Commitments made against genuine capacity, so customers get realistic dates.
Variance reporting exposes the lines whose real cost has drifted above their price.
Rejection data by stage and operator points at the actual cause instead of a general figure.
Case Studies
A CRM handling nine-month sales cycles, multi-stage quotations and a field team across four states.
Automation connecting website orders, ERP, accounting and courier tracking — removing three manual re-entry points.
Free consultation
Bring us your current process — even if it lives in spreadsheets and registers. We will show you what a fit-for-purpose system would look like.